Abstract (Summary)
Every day about 70 million commercially oriented searches are done. These aren't searches for Britney Spears pictures. They're launched by consumers looking for a product or service. In a North American study done by Jupiter Media Metrix comparing paid placement search against costs-per-thousand (CPM) and costs-per-click (CPC) banner advertising with opt-in e-mail, search handily out-performed the competition. Overall satisfaction with pay-per-click (PPC) search listings was 41%, compared to 33% for e-mail and about 20% for banner advertising. In terms of satisfaction with return on investment, PPC scored 29%, compared with 24% for e-mail and 16% and 12% respectively for CPC and CPM banners.
Paid inclusion: Found on Inktomi, Teoma, AltaVista, Fast and Lycos. You pay to ensure your site will remain in the search engine's index. There's a set annual price per URL (each individual page on your Web site), ranging from $12 on Lycos to $39 for Inktomi and AltaVista. The paid inclusion fee does not guarantee position.
Posts
