Blog Mission

Our blog mission is to provide useful and practical information for people like us; students who make their first steps in building online strategies and try to provide tangible and substantial results.

The creation of the blog will focus on providing relevant content and conversations about Online Advertising. We will introduce you to the theoretical and practical tools related to this issue in a friendly and professional way; it should help you becoming more knowledgeable about this challenging and interesting topic.

About Us

We are a group of Master students in Management, Corporate Communication and Marketing from University of Lugano, Switzerland.

The blog "Digital Marketing for students" is part of our group project & assignment. The goal is to apply theoretical and practical knowledge by undertaking a real digital marketing project and campaign. The task of this project is to maximize blog traffic using online and offline available techniques in digital communication mix with a maximum budget of 40 chf. per campaign.

The campaign will be run over 1 week, between November 24th and the 13th of December 2009.